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Session 7.4

Tracks
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Thursday, June 25, 2026
9:00 AM - 10:20 AM

Overview

Research Focus


Speaker

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Kamonpa Wangkuanklang
Postgraduate Researcher
Bournemouth University

Collaborative value co-creation of agritourism providers: Towards generating community benefits

Kamonpa is a lecturer in tourism industry management at Khon Kaen University, Thailand. She is currently a postgraduate researcher at Bournemouth University Business School, Poole, UK. From the perspectives of agritourism stakeholders, her doctoral research aims to develop a smart agritourism ecosystem framework that co-creates value at agritourism destinations. Agritourism and rural community development, the adoption of smart technology into tourism and agritourism, and smart tourism are among the topics she is interested in researching.
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Prof Chih Yu Hsiao
Adjunct Assistant Professor
National Pingtung University of Science and Technology

Designing Authentic Well-Being Experiences in Leisure Agriculture

Dr. Chih Yu Hsiao is an expert specializing in agritourism and farm management. His expertise includes agritourism experience design, farm/ on-site planning, and innovative farm operation and management. He is currently an Adjunct Assistant Professor in the Department of Tropical Agriculture and International Cooperation at National Pingtung University of Science and Technology.
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Yu Jie Hong
Master Student
National Kaohsiung University Of Hospitality And Tourism

Segmented Markets in Agriculture Tourism: Establishing PLUS Criteria for Special Agro-Tourism Spots in Taiwan

I am a master’s student at the Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism(NKUHT). It is the only university in Taiwan specializing exclusively in hospitality and tourism. My primary research focus is on agricultural tourism and rural tourism.
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Dr Sarath Sennimalai
Assistant Professor
Kumaraguru College of Technology

Landscape-Driven Policies and Models for Sustainable Agritourism in Tamil Nadu

Dr. Sarath Sennimalai is an agribusiness academic and researcher specializing in agritourism as a sustainable rural enterprise model. He serves as an Assistant Professor at Kumaraguru College of Technology, Tamil Nadu, India. His research integrates agritourism, farmer entrepreneurship, and diversified farm income strategies. He has conducted extensive demand and supply-side studies and developed policy-oriented models for sustainable implementation. His recommendations were incorporated into the Tamil Nadu State Agricultural Budget (2023-24), and he was inducted as a High-Level Committee Member by the Indian Agricultural Universities Association (2025). He also provides consultancy services to agritourism farmers across India, bridging academia, policy, and grassroots practice.
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