Session 7.3
Tracks
| Thursday, June 25, 2026 |
| 9:00 AM - 10:20 AM |
Overview
Marketing & Market Research
Speaker
Dr Christelle Charlien Van Zyl
Research Assistant
University Of Cape Town
Cultivating engagement: Theorising Instagram marketing in South African wine agri-tourism
Biography
Mrs Kara Rutter
Doctoral Student
Clemson University & Project Victory Gardens
Storytelling That Sells: Leveraging Authentic Farm Narratives to Drive Agritourism Growth
Biography
Mrs Tara Hubbard
Owner / Managing Director
Wonderfield Farm
Agritourism on Trial: Lessons from a Florida Farm’s Fight to Thrive
Biography
Dr Elizabeth Halpenny
Professor
University of Alberta
What are today's agritourists looking for? Visitors search for health and well-being, transformative experiences, and sustainability.
Biography
