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Session 6.3 - Research Focus

Tracks
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Wednesday, June 24, 2026
3:45 PM - 5:00 PM
Conference Suite 3

Details

This session will focus on research and insights into agritourism and its impact.


Speaker

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Prof Shpresim Domi
Lecturer & Sector Lead
Agricultural University Of Tirana, Albania

HR capacity building in shaping a higher-standard and innovative agritourism offer: The case of the Futureshapers program

Vice President of the Global Agritourism Network (GAN) and Chair of the Eastern Europe Committee. Lecturer and researcher at the Agricultural University of Tirana. He holds a PhD and has completed post‑doctoral research on agritourism development. His academic work focuses on rural development, tourism, and agritourism, with publications in international peer‑reviewed journals. Actively involved in national and international projects, he has contributed significantly to advancing agritourism in Albania by co-founding the Albanian Agritourism Association, supporting legal reforms, support on drafting the National Agritourism Strategy, leading enterprise capacity‑building initiatives, and designing financial grant schemes to foster sector growth.
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Ulla-Alexandra Mattl
Consultant, France
EURAKOM

Regenerative Agritourism: Integration of Agribusinesses into the tourism ecosystem through the development of tourism experiences with a regenerative approach

Ulla-Alexandra Mattl is Sustainable and Regenerative Tourism Consultant and Director at EURAKOM, a French consultancy working across sectors but with a strong specialisation on regenerative tourism development and renewable energies. Ulla is an EU Affairs professional with more than 20 years experience in European and international cooperation and works as an external expert for the European Commission. She currently focuses on advancing regenerative tourism principles and innovation in tourism experience development, sustainable hospitality and (rural) food tourism and together with her team supports destinations and businesses on their sustainable and regenerative tourism journey.
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Nadine Schrepfer
Consultant, Switzerland
AGRIDEA

Economic efficiency of agritourism projects

Nadine Schrepfer, working for AGRIDEA, which collects knowledge from agricultural research and farming practice, prepare it for teaching purposes and share it with relevant groups. This is AGRIDEA's main role within Switzerland's agricultural innovation and knowledge system. Nadine's focus is on home economics and diversification, including agritourism. When families start agritourism businesses, the main reasons are usually to enjoy working with guests, share agricultural knowledge, and use existing skills / experience. But how can Swiss farms diversify through agritourism? Is it economically viable? Can the changed workload be managed? These are the interesting questions.
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Prof Doolarie Dee Singh-knights
Professor
West Virginia University

Empowering Service Providers and Operators to Strengthen Agritourism – A US National Approach

Doolarie (Dee) Singh-Knights is a Professor and Extension Specialist in the Division of Land Grant Engagement at West Virginia University, Morgantown, West Virginia, USA. Dr. Singh-Knights specializes in the areas of agribusiness economics and management with the goal of contributing to the development of sustainable agricultural production systems through research, teaching and extension education. Dee works to help agribusiness stakeholders capitalize on growing market opportunities while managing the resultant business risks, and to grow the next generation of agribusiness owners, leaders and service providers to ensure agricultural sustainability in the US and internationally.

Chair

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Carla Barbieri
Professor
North Carolina State University, USA

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