Session 5.2
Tracks
| Wednesday, June 24, 2026 |
| 2:10 PM - 3:30 PM |
Overview
Succession
Details
Agritourism can play a key role in facilitating succession of the family farming business. This session will hear from three case study farmers about how growing the pie through agritourism and farm retail has helped multiple family members have a role in the farming enterprise. Specific research in succession across a number of businesses will also be presented.
Speaker
Mr Balfour Stewart
Farmer
The Busstop, Scotland
Succession of the family business, how investing in developing buses for agritourism accommodation makes the pie bigger
Balfour Stewart is a first-generation farmer at Bankrugg, near Haddington in East Lothian.
Up until 2016 the farm was a small arable unit with other land rented.Now it is 200 acres of Winter Wheat, Grass and 120 Easy care sheep, part of Regenerative farming.
The Agritourism business opened in 2016. The Bus Stop comprises of accommodation on farm for up to 36 people in 9 static buses. Three of these are luxury fitted out to a high standard and six are eco with natural bus interiors. The eco site only has power in the shared kitchen bus, called Bob, and the shower/toilet block.
Balfour has three children and along with his partner Elaine, 9 grandchildren. Balfour says it is essential therefore that they have quality time away from the farm, so they love travelling, attempting to play sport and living for today- this is no rehearsal.
Ms Sarah Fioroni
Farmer
Fattoria Poggio Alloro, Italy
The story so farm of Fattoria Poggio Alloro
Sarah Fioroni, a native of San Gimignano, Tuscany, is the general manager and executive chef of her family’s organic farm and agriturismo, Fattoria Poggio Alloro. An AIS-certified sommelier, she is passionate about sharing Tuscan agricultural traditions, sustainable farming, and authentic farm-to-table cuisine. Sarah has served twice as president of the Associazione Strada del Vino Vernaccia di San Gimignano and is a certified educator in Italy’s Fattorie Didattiche program. She teaches cooking classes and lectures internationally on agritourism and Italian food culture. She is also the author of the award-winning book A Family Farm in Tuscany. Through her work and the television project “Farm to Table, Tuscany,” Sarah highlights the cultural and educational value of agritourism.
Mrs Ruthie Pepler
Farmer
Dogwood Hills Guest Farm, Italy
How’s your slice of pie? You’re not the whole pie, who makes up the rest?
Ruthie Pepler is the owner of Dogwood Hills Guest Farm and an international agritourism development expert.
Her passion for farm and table has served to bring families to the farm from all over the world as she continues to nurture the growth of Agritourism in Arkansas and beyond.
Prof Nico Stengel
Professor
Kempten University of Applied Sciences, Germany
Success in Farm Succession within Agritourism – Evidence and Implications from Bavaria, Germanysuc
Nico Stengel is Professor of Tour Operator Management and Travel Distribution at Kempten University of Applied Sciences, Germany. He studied Transport Economics (diploma), specialising in tourism economics, at the Technical University of Dresden and the Universitat de les Illes Balears (UIB). He worked as a research assistant at the Harz University of Applied Sciences and completed his doctorate at the Leuphana University of Lüneburg. He gained professional experience with tour operators and online travel agencies. His research focusses on digital tourism, travel distribution, rural tourism and camping tourism.