Session 6.2

Tracks
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Wednesday, June 24, 2026
3:40 PM - 5:00 PM

Overview

Country Benchmarking


Details

Four leaders from different countries will share insights into the agritourism landscape in their home countries and the strategy, infrastructure and policy that supports this. Speakers will share sector definitions and key data across a number of KPIs and provide an honest insight into what is going well together with some of the challenges faced in growing agritourism and farm retail.


Speaker

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Prof Shpresim Domi
Lecturer & Sector Lead
Agricultural University Of Tirana, Albania

Albania

Since 2012, he has been a Lecturer and researcher at the Agricultural University of Tirana, Department of Rural Tourism Management, teaching courses at Bachelor and Master levels. He holds a PhD and has completed post-doctoral research on agritourism development. His research focuses on rural development, tourism, and agritourism, with publications in international journals. Actively engaged in national and international projects, he has advanced agritourism by founding the Albanian Agritourism Association, contributing to legal reforms, drafting the National Agritourism Strategy, leading enterprise capacity-building, and designing financial grant schemes to support sector growth.
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Dr Thomas Streifeneder
Head of Institute
Eurac Research, Regional Development

Italy

PD Dr. Thomas Streifeneder has been working as the head of the Institute for Regional Development of Eurac Research in Bolzano/Bozen (Italy) since 2009. After studying economic geography at the Ludwig-Maximilians-University in Munich (LMU), he got his PhD and habilitation at the Department of Geography of the LMU. In his research, he deals with agricultural and socio-economic transformation processes in rural areas, focusing especially on mountain and Alpine regions. In 2018 and 2024, he and his team organized the First and Second World Agritourism Congress in Bolzano and he has since then been actively involved in research concerning this topic. Also, he is particularly interested in literary geography and spatial literary studies. His research focuses on how rural lifestyles and economies are portrayed in prose, how exactly literature perceives them and what statements emerge from them.
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Annemarie Gerards
Project manager Agro Tourism
NBTC, Holland

The Netherlands

Annemarie Gerards is a Project Manager for Destination Development at NBTC. In this role, she is responsible for stimulating agro-tourism initiatives. NBTC brings together stakeholders from the tourism and agricultural sectors to share knowledge, strengthen initiatives, and develop agro-tourism in a sustainable way. The focus is on experience, education, and appreciation of the Dutch countryside, as well as creating new perspectives for agricultural entrepreneurs. Annemarie studied Management and Public Relations at Breda University of Applied Sciences. Previously, Annemarie worked at the Keukenhof Flower Exhibition and the World Horticultural Expo.
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Bastiaan Overeem
Program Manager
NBTC, Holland

The Netherlands

Bastiaan Overeem is a Program Manager for Destination Development at NBTC. In this role, he is responsible for stimulating agro-tourism initiatives. NBTC brings together stakeholders from the tourism and agricultural sectors to share knowledge, strengthen initiatives, and develop agro-tourism in a sustainable way. The focus is on experience, education, and appreciation of the Dutch countryside, as well as creating new perspectives for agricultural entrepreneurs. Bastiaan was born on the Staverden estate in the province of Gelderland and successfully combines hospitality, farm life, and on-farm sales. He studied Hotelmanagement at Hotelschool The Hague and Business Administration at Rotterdam University.
PhD Katalin Olga Kujáni
President
National Association For Defending Interest Of Small Skill Farmers, Hungary

Hungary

With over 15 years of professional experience in rural development, agricultural policy, and food systems, I have combined academic, governmental, and NGO roles to advance sustainable practices. As President of Kislépték Association (National Association of Interest Representations for Small-scale Producers and Service Providers), I support small-scale producers through advocacy, training, and short food supply chain (SFSC) development. At the Hungarian Ministry of Agriculture, I serve as a scientific advisor, contributing to national and EU-level policy processes. As Associate Professor at John von Neumann University, I teach and research rural development and CAP issues. Internationally, I have engaged with EIP-AGRI, EU Nitrogen Expert Panel, and ENRD, bridging research, practice, and policy.
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