Session 6.1 - Farm Stay Accommodation
Tracks
| Wednesday, June 24, 2026 |
| 3:45 PM - 5:00 PM |
| Conference Suite 1A |
Details
Case study farmers from across the globe will share the story of their farming and accommodation businesses with insights into customers, sales and costs and adapting to changing market conditions.
Speaker
Jennifer Colby
Farmer, USA
Howling Wolf Farm, Llc
Helping the World Become Whole, One Farmstay at a Time
Jenn Colby has 30+ years of experience working professionally in sustainable agriculture and 26 years as a livestock farmer. She and her family welcome overnight guests for farmstays at yurt and tent sites on their working farm. She hosts the Choosing to Farm podcast connecting first-generation livestock folks across the world, and is a trauma-informed emotional healing facilitator to helping farmers and service providers ease their burdens. She teaches classes in leadership development skills, how to create Five-Star Farmstays, and how to use process-based art to ease anxiety and stress.
Carly Bussenschutt
Farmer
Stowaway Kangaroo Island, Australia
Get a life! How farming and tourism can exist in harmony to create wealth AND freedom.
Carly is a farmer and the owner of award winning luxury accommodation, Stowaway Kangaroo Island, located on a remote Island off the south coast of Australia. An opportunity to do a Nuffield Scholarship in 2013 opened Carlys eyes to the potential of agritourism and it has become a key part of the success of their family farming operation. When Carly is not wearing her tourism hat she is farming with her husband and two children where they produce beef, lamb, merino wool and pasture raised eggs.
Kay Wilson
Farmer
Lennox of Lomond, Scotland
The evolution of our farm accommodation business over the last 55 years
Kay Wilson along with her husband Dougie and parents Anne and Bobby Lennox run their 5000ac Hill Farm on Loch Lomondside. Their family have been tenants at Shantron and Shemore Farm since the 1750’s, production Scotch Lamb and Beef.
Welcoming visitors to the farm has always been a huge part of their farming life and in 2022 they celebrated 50 years of Agritourism. They have 2 self-catering cottages and in 2020 launched their hand crafted Bonnie Barns that Dougie has designed and built on the farm. These are luxury adults only accommodation with hot tubs overlook the Loch. They also offer Farm tours and workshops throughout the year and the family is passionate about education and experiences to help connect where food comes from.
Kay is a former member of the Scottish Agritourism Board and a Former Scottish Agritourism Destination Leader for Argyll & the Isles.
Sinead Coffey
Farmer
Hidden Hills Waterville
Hidden Hills Waterville is a family-run farm, passed down through generations. Nestled in the hills overlooking Waterville, farming here has always been about working with nature, not against it.
Sinéad and her parents, Timothy and Kitty, have dedicated themselves to managing their farm. What began as a traditional hill farm has slowly evolved into a place where visitors are welcomed into everyday farm life. It’s not a polished tourist attraction — it’s a real working farm. Guests meet the animals, see sheepdog at work, and experience the rural Kerry exactly as it is.
Hidden Hills exists to keep traditions alive, connect people with the land, and offer an honest glimpse into life on a Kerry hill farm.
Chair
Kara Shure
Senior Global Policy Manager
Airbnb