Session 2
Tracks
| Wednesday, June 24, 2026 |
| 9:15 AM - 10:40 AM |
Overview
Keynote - A Global Agritourism Network – Country Benchmarking - Facts and Figures Around the Globe
Details
Five leaders from different countries will share insights into the agritourism landscape in their home countries and the strategy, infrastructure and policy that supports this. Speakers will share sector definitions and key data across a number of KPIs and provide an honest insight into what is going well together with some of the challenges faced in growing agritourism and farm retail.
Speaker
Caroline Millar
Farmer & Sector Lead
Scottish Agritourism
Scotland
Caroline lives in the county of Angus on the family farm located just north of Dundee. The farm produces Scotch beef, Scotch lamb and malting barley. The farm has 120 suckler Aberdeen Angus and Hereford cows and 500 breeding ewes and grows around 300 acres of cereals.
Caroline and her husband Ross have also operated a luxury tourism business on the farm called The Hideaway Experience for the past 20 years.
Caroline is the Sector Lead for Scotland’s Agritourism Sector and has co-chaired the National Strategy Board for Agritourism for the past 4 years alongside the Cabinet Secretary for Rural Affairs, Land Reform and the Islands. Caroline has worked with others since 2007 to raise the profile of Agritourism as an economic opportunity for Scotland, which resulted in the formation of Scottish Agritourism as a sector body in 2020 and the National Strategy for the sector.
As well as the farming and tourism business Caroline has run her own consultancy business since 2007 and currently has the contract to facilitate Scotland’s Agritourism Monitor Farms Programme.
Caroline is a former NFU Scotland Board member and undertook the 2025 Diversity and Inclusion research and report for NFU Scotland. Caroline is a Scottish Enterprise Rural Leader, Nuffield Scholar, past Director and Chair of the Oxford Farming Conference and past Director of SRUC.
Caroline and Ross have two children, Finlay who is 20 and currently working on farms in New Zealand and Sophie who is 18, studying at Harper Adams University.
Pandurang Taware
Father of Agritourism
Agri Tourism India
India
Fourth generation farmer and first-generation entrepreneur, Pandurang Taware, grew up in a small village, Sanghavi, in Baramati Taluka, India. He is known as the Father of Indian agritourism and has driven significant growth for India’s rural economy over the past 20 years.
His childhood was immersed fully in farming and village life. His father’s desire was that Pandurang should study in agriculture and work for the betterment of farming communities in India however he initially studied Computer Science and worked in the hospitality industry for 20 years.
In 2003 he married agriculture with tourism and launched the Agri Tourism Development Corporation (ATDC) in India with a model Agri tourism Centre in Baramati. After running Agritourism operations successfully for three years, he took on training and skill development in Agritourism for other farmers in Maharashtra and as of March 2020 he had replicated this idea of Agri Tourism on 628 farms in more than 300 villages and 29 districts in the state of Maharashtra. The Agri Tourism Sector Survey undertaken by ATDC in 2017, 2019 and 2020 shows that 0.47 million, 0.53 million, 0.79 million tourists have visited these centres respectively, generating a total of 55.79 million Indian rupees for farming families and over 7,000 jobs for women and youths in rural communities.
Padurang has been a recipient of various Awards and Recognition at home in India and abroad and he is a regular speaker at various International and National conferences. He is the Regional Representative for South West Asia on the Global Agri Tourism Network (GAN) and Chair of the World Agri Tourism Day Committee.
Chadley Hollas
Consultant
Cultivating Tourism, USA
United States - Cultivating Tourism
Chadley has served as the Secretary of the Global Agritourism Network since its inception. He is a founder and Principal with Cultivating Tourism and is passionate about supporting equitable, resilient livelihoods through tourism and agritourism. He is based in Georgia, USA.
Tim Parsons
Farmer and GAN Australia Chair
Curringa Farm, Australia
Australia
Tim Parsons remembers when his parents built a farm stay cottage on their working farm in 1984 and began farm tours in 1990. Today, Curringa Farm, in central Tasmania, is known as one of the island’s earliest and longest running single family agritourism businesses. The farm’s core business is from Hong Kong and Singapore. Tim and his wife Jane, have built a further seven cottages and renovated a farmhouse to accommodate over 3500 visitors a year from around the world.
A further 10,000 tourists visit the farm each year to take a half day farm tour with BBQ Lunch They are the paddock end of the “Paddock to Plate” analogy, breeding 1400 prime lambs, growing opium poppies and exporting small seeds around the world.
Tim is regarded by his peers as one of Tasmania’s passionate and committed tourism operators who commands real on ground action and support for small family tourism businesses. His passion is agritourism and he was the only Australian to attend the Global Workshop on Agritourism in Vermont USA, 2022. It was there he reconnected with Caroline Millar after her visit to Curringa Farm over 10 years prior. The Scottish delegation to Vermont showed Tim what is possible at a coordinated country level and aligned with his values about the definition of Agritourism and its future.
Prof Tsung-chiung WU
Professor
National Dong Hwa Univ. Taiwan
Taiwan
Professor Wu, Tsung-Chiung (Emily) is a Professor in the Department of Tourism, Recreation and Leisure Studies at National Dong Hwa University, Taiwan. For over three decades, I have been deeply engaged in the development of agritourism in Taiwan. She have served as a senior advisor to governmental agricultural authorities, professional associations, and farm organizations, witnessing and actively contributing to the evolution of Taiwan’s agritourism sector. I am the principal driving force behind Taiwan’s “Special Agro-tourism Spots Certification System,” a national mechanism designed to ensure quality, authenticity, and sustainability in agritourism operations.