Session 5.4
Tracks
| Wednesday, June 24, 2026 |
| 2:10 PM - 3:30 PM |
Overview
Consumer Trends
Speaker
Ms Cherie Hutchinson
Tourism And Farm Manager
Jurlique International
Elevating Jurlique's Natural Skincare Brand Through Agritourism: Seed-to-Skin Synergy Between Place and Product Creates Authentic Experiences
Biography
Miss Nicole Holtzman
CEO
4 Elements Hospitality
Seeds of Change: How U.S. Food Innovation is Cultivating the Future of Agritourism
Biography
PhD Susan Slocum
Professor
George Mason University
Politics and Identity: Place branding, tourism, and future challenges
Biography
Ms Marjolaine Mondon
Project Coordinator
Conseil des appellations réservées et des termes valorisants
The Role of Agritourism in Sustaining Family Farming Businesses : the case of reserved designations in the province of Québec
Biography
