Cherie Hutchinson is Jurlique's Tourism and Farm Manager, leading one of Australia's most distinctive agritourism experiences from the brand's biodynamic farm in the Adelaide Hills. With over a decade at Jurlique — beginning in production and evolving through farm management — Cherie now bridges the full seed to skin journey, blending hands-on horticulture with immersive wellness tourism. Under her leadership, the farm has transitioned from a production working farm to a seven-day agritourism destination, offering bespoke experiences including the signature Handpicked Masterclass, where guests engage directly with the botanicals behind Jurlique's natural skincare. A sought-after voice in the industry, Cherie has spoken at many events including the National Agritourism Summit, the Wellness Tourism Summit, and many more industry based tourism conferences, advocating for the powerful intersection of place, purpose and wellbeing. She sits on the boards of Biodynamic Agriculture Australia and Adelaide Hills Tourism, shaping the future of sustainable agritourism at both a regional and national level. Cherie's work is rooted in authenticity — connecting visitors to biodynamic farming traditions, seasonal rhythms and the rare privilege of experiencing a global skincare brand's story, right from the soil where it begins.

Nicole is a chef-turned-operator who has spent her career at the intersection of food, farming, and guest experience. As CEO of 4 Elements Hospitality, she specializes in transforming agritourism operations into revenue-generating destinations through innovative F&B strategy, immersive storytelling, and data-driven consumer insights. With hands-on experience across U.S. farm-based operations, Nicole understands what today's visitors are truly seeking, authenticity, transparency, and connection. She brings a practical, operator-first lens to the conversation about where agritourism is headed next.

Susan L. Slocum is an Professor in the Department of Tourism and Event Management at George Mason University, Fairfax, Virginia. Sue has worked on regional planning and development for 15 years and worked with rural communities in Tanzania, the United Kingdom, Belarus, and the United States. Her primary focus is on rural sustainable development, policy implementation, and food tourism, specifically working with small businesses and communities in less advantaged areas. Sue received her doctoral education from Clemson University and was a Fulbright Scholar in 2020. And a Fulbright Specialist in 2025 She has published 10 books and numerous academic articles.

Marjolaine Mondon, agronomist, holds an Agricultural Engineering Degree from INA-PG (AgroParisTech), France. As project coordinator for the recognition and development of reserved designations for over 14 years with the Conseil des appellations réservées et des termes valorisants (CARTV), Marjolaine supports groups and members of expert committees in all activities related to the recognition and implementation of reserved designations and added-value claims in the province of Québec. Her expertise allowed her to accompany and support the majority of projects now recognized as reserved designations in the province of Québec. She continues her work with several projects currently under review.