Eleri currently works at Hybu Cig Cymru (HCC) - Meat Promotion Wales as a Future Policy and Project Development Executive. Her previous role at HCC was a Meat Quality Executive leading the Welsh Lamb Meat Quality Project. She completed a PhD in 2015 in collaboration with Innovis and Dalehead Foods investigating “Carcase, meat and nutritional quality of lamb sired by high and low muscle density rams”. Her current role involves organisation representation, consultation reviews, project design and bids, project management and evaluating results. She works across the breadth of the red meat sector, ensuring effective delivery and future project development. Eleri and her husband also keep Welsh Black cattle and Brecknock Hill Cheviot sheep.

A BSc Hons Agriculture graduate from the University of Newcastle Upon Tyne, Colin has accumulated significant experience within the agriculture industry to date. Colin began his career as a Senior Policy Officer for the Ulster Farmers’ Union before moving to LMC in 2012. As a member of LMC’s senior management team, over the last 12 years he has managed a range of portfolios within LMC, including the education programme, marketing activities, Farm Quality Assurance Scheme and the broader industry development remit.